Released on = February 11, 2007, 2:10 am

Press Release Author = Synchronica

Industry = Software

Press Release Summary = Synchronica plc, an international provider of mobile
synchronization and device management solutions, announced today a new backup and
restore solution to mobile operators and Application Service Providers (ASP) that
will allow them to generate additional revenue streams from consumers.

Press Release Body = 3GSM, Barcelona, Stand 2.1C17, Hall 2.1, February 12, 2007. -
Synchronica plc, an international provider of mobile synchronization and device
management solutions, announced today a new backup and restore solution to mobile
operators and Application Service Providers (ASP) that will allow them to generate
additional revenue streams from consumers. As a part of the device management suite
Mobile Manager 2.5, this new module allows operators and ASPs to offer consumers a
subscription-based mobile backup and restore service that will seamlessly enable the
return of lost data in the event of the device being lost or stolen.

Subscribers today often value the data residing on their phone - contact details,
SMS messages and calendar entries - higher than the device itself, so a technology
that ensures the return of lost data is becoming increasingly invaluable.

Already in 2004, the research group Zelos found that 15-20 percent of mobile
subscribers expressed a strong need for a mechanism to back up data with 66 percent
ranking contact data as the top priority - a service that consumers were willing to
pay for up to £3 per month. The need has probably increased by now, since consumers
today rely more and more on their mobile devices as the primary repository for vital
contact information.

\"Mobile operators are always looking for new revenue streams - OTA backup and
restore service may be the first mobile data application beyond SMS which will be
successful in the mass market\", said Synchronica CEO Carsten Brinkschulte. \"For many
consumers, the mobile phone has become their main communication method and they
often use only the phone\'s address book to store phone numbers. If they lose their
phone, they lose contact to their social network. Think of our Mobile Manager Backup
and Restore as an insurance policy for your personal data.\"

As well as providing a safety net for consumers who lose their phones, a backup and
restore service also makes upgrading to a new phone easier. Customers can use the
backup and restore facility to transfer their personal information over the air to
their new phone.

One of the first customers using Synchronica\'s backup and restore solution is the
mobile operator NetCom with 1.4 million subscribers, a wholly-owned subsidiary of
the TeliaSonera Group that has more than 22 million subscribers in the Nordic and
Baltic region.

\"We wanted to be able to offer our customers an OTA backup and restore facility for
their personal data which would mean that a change of phone - either due to loss or
upgrading - would not mean losing all important information\", said Arne Igesund,
Manager of Data Services at NetCom. \"With the Synchronica solution we can provide
our customers with seamless data migration from one device to another, quickly and
easily. We also liked the fact that Synchronica\'s software is based on the SyncML
open standard, meaning it works on a wide range of devices.\"

Synchronica\'s Mobile Manager backup and restore module is based entirely on the
dominant SyncML / OMA DS industry standard supported by the majority of feature
phones and smartphones from all leading vendors. Unlike other solutions, it does not
require a client to be installed on the device, but instead uses the built-in SyncML
client of the device. Since it does not require an additional client, it works with
mass market feature phones - a clear requirement for a successful product
introduction in the consumer market.

The solution includes built-in connectors to carrier-grade Personal Information
Management (PIM) systems such as Sun Java Enterprise System providing a web
interface for end users to view and edit their data. Alternatively, it can be
integrated with existing address books and PIM systems using its flexible plugin
architecture.

About the event:
http://3gsmworldcongress.com

About Synchronica

Synchronica plc develops and markets synchronization and device management solutions
for mobile operators, device manufacturers and enterprises. Its product portfolio
ranges from data synchronization (DS) to device management (DM) and firmware update
over the air (FOTA). The company has deployed the world\'s first live installation of
a device management suite in a carrier-grade environment. Products include the
mobile device management suite Mobile Manager and the push email and synchronization
solution Mobile Gateway. Headquartered in the UK with a development center in
Berlin, Synchronica plc is a public company listed on the London Stock Exchange
(SYNC.LN). More information is available at http://www.synchronica.com

For more information, please contact:

Nicole Meissner, CMO
Synchronica plc
Tel.: +44 1892 552 780
Mobile: +44 7977 256 412
Fax: +44 1892 552 721
nicole.meissner@synchronica.com

Web Site = http://www.synchronica.com

Contact Details = Synchronica plc
Mount Pleasant House
Lonsdale Gardens
Royal Tunbridge Wells
TN1 1NY
United Kingdom
Tel.: +44 870 606 5550
Fax: +44 870 606 5045
info@synchronica.com